Philly is known for the same things it’s always been known for: cheesesteaks, Rocky, history, loud and proud sports fans – the list could continue. I’m sick of hearing these words. Unless I want to eat a cheesesteak or am about to or am currently eating a cheesesteak, I don’t want to say or hear the word “cheesesteak.” Call me a pessimist, but I’m just tired of hearing about them and how we have them. (I do love cheesesteaks, but I’ve never understood the people who’re crazed over them. While delicious, they’re not the only food in the world, or the city, that’s delicious.) Plus, Philly’s got more to offer. I want to talk about or hear about something new that we’re known for, I want to hear an updated version of what Philly’s got.
From my perspective, we have opportunity here. The cost of living is low, we have two major industries (medicine and education), plenty of high education establishments to attend, a kickin’ food and beer scene, an expanding mileage of running and biking trails and greenspace. There’s so much that’s booming or about to boom here, why not talk about it with people not from our city to give them a little taste of what Philly has up its sleeve?
Something I didn’t include in the list above is the growing retail and fashion scene here. Philly has been named the ugliest city multiple years in a row, but that doesn’t mean ugly people can’t dress themselves. Philadelphia’s main retail corridor has been Walnut and Chestnut streets west of Broad Street. Four-block stretches of both streets are getting makeovers, between renovating stores who have called Rittenhouse “home” for years, and bringing in big names like Michael Kors, Nordstrom (Rack) and the increasingly popular Japanese brand, Uniqlo.
What does this mean for Philly and its people? Money and growth – two things a place needs to thrive longer and harder than before. And maybe these ugly people can mask their faces with fashionable Phantom of the Opera-esque masks to make us look a little better.
Philly also has its own Fashion Week and Fashion’s Night Out, two staple events in the fashion capitals of the world. (Philly’s not one of them.) Philly Fashion Week happens in February, when all the other major weeks happen in New York City, London, Paris and Milan. Philly’s Fashion Week showcases small and large designers based here in traditional and non venues around town. Fashion’s Night Out started in 2009 and came to Philly in 2012. It’s an event celebrated around the city, not just in Rittenhouse Square at the stores on Walnut and Chestnut, but in other spots south, east and west of City Hall.
I think that having both of these events in Philly annually shows that Philly’s got style and people are starting to notice it. It’s also the home of URBN, the massive company that’s the parent to Urban Outfitters, Free People, Terrain, Anthropologie and its bridal brand BLDG.
Being home to URBN’s HQ brings people here to work and having this growing corridor and fashion scene brings others here to play.